Project - Austek Pool Heaters
Austek Pool Heaters is an Australian B2B manufacturer and wholesaler of premium pool heating systems, serving builders, pool installers, and trade professionals across the country.
They needed a website that reflected the quality of their products while making information easier to access for builders, pool installers, and trade professionals. The project involved a complete redesign and migration from WordPress to Webflow, creating a modern, scalable website built for long-term growth.
They needed a website that reflected the quality of their products while making information easier to access for builders, pool installers, and trade professionals. The project involved a complete redesign and migration from WordPress to Webflow, creating a modern, scalable website built for long-term growth.
Project Details
01.
Challenge
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• The existing WordPress website felt outdated and lacked a clear visual hierarchy.
• Information was difficult to navigate for trade professionals looking for technical product details.
• The brand wasn’t presented consistently across the website.
• The client wanted a platform that was easier to maintain without relying on WordPress plugins.
• The new website needed to establish greater trust while remaining simple and practical for a B2B audience.
• Information was difficult to navigate for trade professionals looking for technical product details.
• The brand wasn’t presented consistently across the website.
• The client wanted a platform that was easier to maintain without relying on WordPress plugins.
• The new website needed to establish greater trust while remaining simple and practical for a B2B audience.
02.
Solution
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• Redesigned the entire website with a cleaner, more structured visual system aligned with Austek’s brand.
• Migrated the complete website from WordPress to Webflow.
• Simplified navigation and page layouts so builders and installers could find information quickly.
• Built reusable CMS collections for products, FAQs, and future content updates where appropriate.
• Optimized the site for future content expansion without requiring structural redevelopment.
• Migrated the complete website from WordPress to Webflow.
• Simplified navigation and page layouts so builders and installers could find information quickly.
• Built reusable CMS collections for products, FAQs, and future content updates where appropriate.
• Optimized the site for future content expansion without requiring structural redevelopment.
03.
Result
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• Successfully migrated the website from WordPress to Webflow.
• Delivered a modern website that better represents Austek’s position in the Australian market.
• Improved usability through a clearer information architecture and simplified navigation.
• Created a scalable foundation capable of supporting future products and business growth.
• Delivered a modern website that better represents Austek’s position in the Australian market.
• Improved usability through a clearer information architecture and simplified navigation.
• Created a scalable foundation capable of supporting future products and business growth.
04.
Testimonial
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"As a Sydney Based pool heating manufacturer Austek Pool Heaters we needed a website that showed what we do as a company that really showcased our products and our mission, we found Vaibhav and the level of detail and care that he has demonstrated is not something that just happens its only something that can be cultivated through extensive experience and commitment to one's craft this has been our experience when working with Vaibhav. I would recommend him services to anyone who needs a digital solution that has to be "The Brand".
↳ Business Development Manager @Austek Pool Heaters
↳ Business Development Manager @Austek Pool Heaters
